Built on the world's most capable AI models

We steer agents to
deliver your outcomes

Purpose-built AI agents for B2B revenue teams. Deploy, orchestrate, and control agents that move your pipeline, convert your leads, and retain your customers.

Sales Agents

Prospect, qualify, and close pipeline automatically

Marketing Agents

Generate demand and nurture leads at scale

Customer Agents

Onboard, retain and expand every account

Custom Agents

Built for your workflow and your data

We work with the world's most capable AI models

Claude Sonnet
Claude Opus
GPT-4o
Gemini Pro
Llama 3

From workflow to outcome in three steps

We map your revenue process, deploy the right agents, and keep you in control of every outcome.

01

Map your outcomes

We start with what matters — pipeline velocity, conversion rate, retention — then work backward to build agents that move those numbers.

02

Deploy and orchestrate

Purpose-built agents run your workflows — researching, drafting, qualifying, following up — across your revenue stack simultaneously.

03

You stay in control

Every agent decision is visible and steerable. You define the guardrails. The agents execute. The results are yours.

Teams already steering agents

See how forward-thinking product teams use SteerAgents to automate their core workflows.

Rokom is India's curated brand discovery platform — refreshed daily, unsponsored. They used custom agents to automate brand curation, content generation, and user personalisation at scale.

Faster brand intake
40%
Less manual work
Visit rokom.in →

Remindry automates WhatsApp-to-calendar workflows for busy professionals. They deployed agents to handle intent parsing, scheduling logic, and follow-up sequences — entirely hands-free.

60%
Less scheduling effort
More bookings handled
Visit remindry.chat →

Whatfix is an AI-powered digital adoption platform used by enterprises globally. They deployed agents to streamline internal content workflows, surface usage insights faster, and reduce time-to-answer for their customer success teams.

30%
Faster insight delivery
50%
Less repetitive CS work
Visit whatfix.com →

How to build agents that actually work

Practical writing on agentic AI — from first principles to hands-on guides.

First Principles

Agentic first principles: What to keep in mind while building agents

The fundamentals that separate agents that deliver from agents that drift.

Mar 2026 · 4 minRead →
Agent Architecture

Why steering files are important in agent building

Most agents fail not because of bad models, but because of missing context.

Mar 2026 · 4 minRead →
Tools & Workflow

Easy tips: How to use Claude Code for building agents

Claude Code is the fastest way to go from idea to working agent.

Mar 2026 · 4 minRead →

Ready to steer your agents?

Tell us your revenue challenge. We'll show you which agents solve it.

Book a callhuman@steeragents.com
Sales Agents

Turn pipeline into closed revenue, faster

Our sales agents work every stage of your B2B pipeline — from first contact to signed contract — so your reps spend time on conversations that close, not admin that doesn't.

Book a call
Active sales agents
Prospect research · 12 accountsLive
Outreach sequences · draftingRunning
Lead qualification · 8 in reviewQueued
CRM updates · auto-syncingLive
3.2×
Pipeline velocity
68%
Less rep admin
What our sales agents do at each stage
Every agent mapped to a specific B2B sales stage — nothing falls through.
Stage 01

Prospect & Research

Agents scan target accounts, build ICP-matched lists, and surface buying signals before your rep picks up the phone.

Prospecting
Stage 02

Outreach & Sequencing

Personalised multi-channel outreach sequences drafted and sent — email, LinkedIn — tuned to each prospect's context.

Outreach
Stage 03

Qualify & Score

Agents run BANT and MEDDIC-style qualification frameworks on inbound leads and surface only the ones worth your rep's time.

Qualification
Stage 04

Proposal Support

Auto-generate first-draft proposals, competitive battlecards, and meeting prep briefs tailored to each account.

Closing
Stage 05

Follow-up & Nurture

Agents track deal momentum, flag stalled opportunities, and send timely follow-ups that keep deals alive.

Retention

Let's build your sales agents

Tell us your pipeline challenge and we'll show you exactly which agents fix it.

Book a callhuman@steeragents.com
Marketing Agents

Generate demand. Nurture leads. Fill the funnel.

Marketing agents run your B2B demand generation engine — content, campaigns, lead nurturing, and intent signals — so your team focuses on strategy, not execution.

Book a call
Active marketing agents
Content generation · 4 draftsLive
Lead scoring · 340 contactsLive
Nurture sequences · buildingRunning
Campaign reporting · queuedQueued
4.1×
Content output
52%
More MQLs
What our marketing agents do at each stage
From awareness to MQL — agents that run your full B2B demand funnel.
Stage 01

Awareness & Content

Agents research topics, draft thought leadership, and produce content calendars aligned to your ICP's pain points.

Top of funnel
Stage 02

Campaign Execution

Copy for ads, emails, and landing pages — drafted, A/B tested, and iterated based on performance signals.

Mid funnel
Stage 03

Lead Capture & Scoring

Agents enrich inbound leads, score them against your ICP, and route hot leads to sales with full context.

Conversion
Stage 04

Nurture Sequences

Long-cycle B2B buyers get personalised nurture paths — triggered by behaviour, timed for relevance.

Nurture
Stage 05

Reporting & Insights

Agents surface what's working, what isn't, and what to do next — so every campaign improves.

Optimise

Let's build your marketing agents

Show us your funnel. We'll show you where agents unlock the most growth.

Book a callhuman@steeragents.com
Customer Agents

Onboard faster. Retain longer. Expand every account.

Customer agents handle the full post-sale journey — from day-one onboarding to renewal and upsell — so your CS team drives relationships, not repetitive tasks.

Book a call
Active customer agents
Onboarding flows · 6 accountsLive
Health scoring · monitoringRunning
Renewal alerts · 3 flaggedAt risk
Expansion signals · 2 readyOpportunity
91%
Retention rate
2.4×
Expansion revenue
What our customer agents do at each stage
Post-sale agents that protect and grow every account from day one to renewal.
Stage 01

Onboarding

Agents guide new customers through setup, surface relevant resources, and flag early blockers before they become churn risks.

Day 1–30
Stage 02

Adoption & Engagement

Track product usage, identify accounts falling behind, and trigger personalised check-ins at exactly the right moment.

Month 1–3
Stage 03

Health Monitoring

Continuous account health scoring with early warning signals — agents flag at-risk accounts before your CS team notices.

Ongoing
Stage 04

Renewal Management

Agents prepare renewal briefs, draft outreach, and surface objection-handling context well ahead of renewal dates.

Renewal
Stage 05

Expansion & Upsell

Identify accounts showing expansion signals and arm your CS team with tailored upsell conversations at the right time.

Growth

Let's build your customer agents

Tell us your retention challenge. We'll show you how agents protect and grow your book.

Book a callhuman@steeragents.com
Custom Agents

Your workflow. Your data. Your agent.

When off-the-shelf doesn't fit, we build agents from scratch — designed around your unique process, integrated into your stack, and tuned to the outcomes that matter.

Book a call
Custom agent framework
Workflow mapping · in progressDesign
Data integration · configuredReady
Agent logic · buildingRunning
Testing & tuning · scheduledQueued
100%
Built for you
2–4w
Avg. build time
How we build your custom agent
A proven process from first conversation to production-ready agent.
Step 01

Outcome Discovery

We start with the result you want — not the technology. What does success look like? What's breaking today?

Workshop
Step 02

Workflow Mapping

We document your exact process — every step, decision point, and data source — then identify where agents create the most impact.

Design
Step 03

Integration & Data

Agents connect to your CRM, data sources, and internal tools — so they work with your reality, not around it.

Build
Step 04

Test & Tune

We run the agent against real scenarios, measure output quality, and iterate until it reliably delivers your outcome.

QA
Step 05

Deploy & Steer

Live in production with full visibility. You steer, we support. The agent improves over time as it learns your business.

Live

Tell us what you're trying to do

If you can describe the outcome, we can build the agent. Let's start with a conversation.

Book a callhuman@steeragents.com

Building agents that actually work

Practical writing on agentic AI — from first principles to hands-on guides for builders.

First Principles

Agentic first principles: What to keep in mind while building agents

The fundamentals that separate agents that deliver from agents that drift. What every builder needs to know before writing a single line.

Mar 2026 · 4 minRead →
Agent Architecture

Why steering files are important in agent building

Most agents fail not because of bad models, but because of missing context. Steering files are the missing piece most builders skip.

Mar 2026 · 4 minRead →
Tools & Workflow

Easy tips: How to use Claude Code for building agents

Claude Code is the fastest way to go from idea to working agent. Here's how to actually use it — setup, patterns, and the shortcuts that matter.

Mar 2026 · 4 minRead →
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Agentic first principles: What to keep in mind while building agents

Building AI agents is not the same as building software. The mental model most engineers bring — deterministic input, predictable output — breaks down the moment you introduce a language model in the loop. Here's what to keep in mind before you write a single line of agent code.

Start with the outcome, not the tool

The most common mistake in agent building is starting with the technology. The better question is: what outcome do I want, and what's the minimum agentic loop needed to deliver it? Agents scoped to a single, clear outcome are vastly more reliable than agents given broad mandates. Narrow the scope. Define success explicitly.

Treat every tool call as a contract

When your agent calls an external tool — a CRM, a search API, a database — it's entering a contract. The tool will return data in a specific shape, and your agent needs to handle every variation: success, failure, empty results, unexpected formats. Most agent failures happen not because the model reasoned badly, but because an edge case in a tool call wasn't handled. Define your tool contracts tightly. Fail loudly, not silently.

Build for observability from day one

An agent you can't observe is an agent you can't improve. Before you optimise for performance, make sure you can see exactly what your agent is doing at every step — what it received, what it decided, what it called, what it returned. Observability is not a later concern. It is the foundation.

Keep humans in the loop at the right moments

The goal isn't to remove humans — it's to remove unnecessary human effort. Define the decision points where a human must be involved. Build explicit checkpoints. An agent that knows when to escalate is more valuable than one that never stops.

Iterate on the prompt before you iterate on the architecture

When an agent underperforms, the instinct is to add more steps, more tools, more complexity. Usually the answer is simpler: the system prompt is ambiguous, or the agent lacks context. Exhaust prompt improvements before architectural changes. The model is more capable than you think — it often just needs clearer instructions.

Agent building rewards patience, precision, and a bias toward simplicity. Start small, observe everything, and expand scope only when the foundation is solid.

Book a call →More posts
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Why steering files are important in agent building

Most agent failures aren't model failures. They're context failures. The agent didn't have enough information about its environment, constraints, or purpose to make the right decisions. Steering files are the most underused tool in agent building — and one of the most powerful.

What is a steering file?

A steering file is a structured document that defines the behavioural parameters of an agent: its purpose, its constraints, how it should handle edge cases, what it should never do, and how it should escalate when uncertain. Think of it as a standing brief — not a one-time system prompt, but a living document that travels with the agent and gives it consistent grounding across every session.

Why most agents skip them

Builders typically start with a system prompt. It gets the agent working in testing. Then the agent ships without anyone formalising the implicit assumptions baked into that prompt. Six months later, when the agent starts drifting or behaving unexpectedly, the team can't diagnose why — because the constraints were never written down. A steering file forces the discipline of making those assumptions explicit.

What a good steering file contains

At minimum, a steering file should cover:

  • Purpose statement — what this agent exists to do, in one sentence
  • Scope boundaries — what the agent should and should never handle
  • Escalation rules — when to stop and ask a human
  • Tool usage guidelines — which tools to use, when, and in what order
  • Failure modes — how to handle ambiguous input, missing data, or tool errors

Steering files as living documents

The best steering files evolve with the agent. Every time the agent fails in an unexpected way, the failure gets diagnosed and the steering file gets updated. Over time, it becomes a precise specification of the agent's intended behaviour — and a diagnostic tool when something goes wrong.

Multi-agent systems especially need them

In a multi-agent system, steering files become critical. When one agent is handing off to another, both need to understand their respective roles and what constitutes a valid handoff. Without steering files, multi-agent pipelines drift quickly. With them, they stay aligned even as the system grows in complexity.

The agents that perform best in production are rarely the most sophisticated. They're the ones with the clearest steering. Start there.

Book a call →More posts
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Easy tips: How to use Claude Code for building agents

Claude Code is Anthropic's command-line tool that gives you an AI pair programmer directly in your terminal. For agent builders, it's become one of the fastest ways to go from idea to working prototype. Here's how to actually use it — and the patterns that make it genuinely powerful.

Getting set up

Claude Code runs in your terminal and works best when it has access to your actual codebase. Install it with npm install -g @anthropic-ai/claude-code, then run claude from inside your project directory. It reads your files, understands your context, and can make changes directly — no copy-pasting code into a chat window.

Start with a CLAUDE.md file

Before you ask Claude Code to do anything, create a CLAUDE.md file in your project root. This is your steering file for the coding session. Write down what the project does, what stack you're using, what conventions to follow, and any constraints. Claude Code reads this automatically and uses it to orient every subsequent action. This single step dramatically improves output quality.

Describe outcomes, not steps

The temptation is to give Claude Code step-by-step instructions. Don't. Describe what you want to achieve: "Build an agent that takes a company name, searches for recent news, and returns a three-sentence brief." Let Claude Code figure out the implementation. It frees you to focus on what the agent needs to do rather than how.

Use it for debugging agent loops

Paste the output of a failing agent run directly into Claude Code and ask it to diagnose the problem. Because it has access to your codebase, it can trace the issue through your actual code — not a hypothetical version. Instead of spending an hour debugging, you spend five minutes reviewing the diagnosis.

Iterate fast, commit often

Claude Code works best in short, focused sessions. Ask it to do one thing, review the result, commit if it's right, then move to the next thing. Long sessions with large, ambiguous requests produce worse results than short sessions with precise ones. Treat it like a fast junior developer: give clear tickets, review the work, give immediate feedback.

Teams using Claude Code for agent development consistently report that the bottleneck shifts from implementation to design — which is exactly where your attention should be.

Book a call →More posts